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爱点击提示新冠肺炎疫情的影响、发布2020年全年业绩展望

导言:3月17日,中国独立在线营销与企业数字化运营解决方案提供商爱点击互动亚洲集团有限公司(纳斯达克代码: ICLK,以下简称“爱点击”或“公司”)发布新冠肺炎疫情对公司运营影响的最新情况和2020全年业绩展望,以及预告截至2019年12月31日的2019年第四季度和全年初步未经审计的财务业绩。

  预告2019年第四季度和全年初步未经审计的财务业绩

  3月17日,中国独立在线营销与企业数字化运营解决方案提供商爱点击互动亚洲集团有限公司(纳斯达克代码: ICLK,以下简称“爱点击”或“公司”)发布新冠肺炎疫情对公司运营影响的最新情况和2020全年业绩展望,以及预告截至2019年12月31日的2019年第四季度和全年初步未经审计的财务业绩。

  新冠肺炎疫情的影响

  爱点击密切关注新冠肺炎疫情的进展。公司以保护员工、客户和全球合作伙伴的健康与安全为首要工作,同时努力支持他们的各项需求。

  当前,虽然我们看到某些垂直行业,例如旅游业和酒店业受到新冠肺炎疫情的不利影响,但我们也观察到包括电商和线上游戏在内的其他一些行业在疫情之下表现出弹性,主要是消费者因疫情影响,将更多购物行为转到线上。根据当前的商业环境,我们预计品牌会将更多的广告预算分配给线上与移动装置精准营销,从而有可能使我们专注于移动装置和基于效果的在线营销解决方案业务受益。另外,品牌也可能还会看到线上和线下消费者行为数据整合和分析的重要性,从长期来看,可望有利于我们的企业数字化运营解决方案业务。

  爱点击多元化的客户涵盖众多表现稳定且极具知名度的品牌,同时中国政府在疫情防控方面做出了卓越的努力,因为这些原因,我们对今年下半年保持谨慎乐观的态度。尽管如此,新冠肺炎疫情在全球的传播可能会持续影响市场状况,并有可能触发更长时期的全球经济放缓。有可能会影响我们品牌客户的整体广告预算,进而可能在短期内影响我们的在线营销解决方案业务。因此,市场环境的快速发展和变化导致我们无法预测新冠肺炎疫情最终产生的不利影响。爱点击管理层将继续密切关注此次疫情对我们今年的业务运营和财务业绩的影响,并将特别关注客户关系经营与留存和管理应收账款。

  2020年全年业绩展望

  截至本新闻稿发布之日的有效信息,我们预计2020年全年收入将在2.35亿美元至2.55亿美元之间。我们还预计,2020年全年经调整后的EBITDA将在500万美元至800万美元之间。

  截至2019年12月31日的2019年第四季度和全年初步未经审计的财务业绩

  我们很高兴地宣布,2019年第四季度和全年的毛收入、收入、毛利润和调整后的EBITDA都创下历史新高。具体业绩如下:

  2019年第四季度初步业绩:

  2019年第四季度收入预计将在5550万美元至5900万美元之间,比2018年同期的3950万美元增长约40%至49%。在线营销解决方案收入预计将在5170万美元至5570万美元区间,较2018年同期的3950万美元增长约31%至41%。企业数字化运营解决方案收入预计在330万美元至380万美元区间。

  预计2019年第四季度的毛利润将在1550万美元至1750万美元区间,较2018年同期的1180万美元增长约32%至49%。

  预计2019年第四季度的经调整后EBITDA将在130万美元至230万美元区间,而2018年同期为负90万美元。

  预计2019年第四季度的毛收入将在2.1亿美元至2.3亿美元区间,较2018年同期的9810万美元增长约114%至135%。

  2019年全年初步业绩:

  2019年全年收入预计将在1.982亿美元至2.017亿美元区间,较2018年全年的1.60亿美元增长约24%至26%。在线营销解决方案的收入预计将在1.876亿美元至1.916亿美元区间,较2018年全年的1.60亿美元增长约17%至20%。企业数字化运营解决方案2019年全年的收入预计在1010万美元至1060万美元区间。

  2019全年的毛利润预计将在5500万美元至5700万美元区间,较2018年全年的3910万美元增长约41%至46%。

  预计2019全年的经调整后的EBITDA将在360万美元至460万美元区间,较2018年全年的160万美元增长约132%至196%。

  2019年的全年毛收入预计将在6.273亿美元至6.473亿美元区间,比2018年全年的3.997亿美元增长约57%至62%。

  本新闻稿中公布的财务业绩均是初步未经审计的数据,并且在公司的正常审查流程完成后可能会发生变化。因此,这些初步的财务业绩仅为预测值,可能与公司最终发布的截至2019年12月31日的2019年第四季度和全年业绩的实际业绩存在实质性差异。

  *本新闻稿为英文公告的翻译版本,最终以英文版内容为准。

  关于爱点击

  爱点击互动亚洲集团有限公司(NASDAQ:ICLK)作为中国领先的独立在线营销与企业数字化运营解决方案提供商,连接全球广告主与中国受众。基于前沿技术,我们专有的平台拥有全渠道营销能力,通过数据驱动和自动化的方式满足多样化的营销需求,帮助国际和国内人员触达中国目标受众。爱点击成立于2009年,总部位于香港,通过全球十大办公地点覆盖亚洲及欧洲市场。

  Non-GAAP Financial Measures

  The Company uses adjusted EBITDA as a non-GAAP financial measure, in evaluating the Company’s operating results and for financial and operational decision-making purposes. Adjusted EBITDA represents net income (loss) before (i) depreciation and amortization, (ii) interest expense, (iii) interest income, (iv) income tax expense/ (benefit), (v) share-based compensation, (vi) fair value losses/ (gain) on convertible notes, (vii) other losses/ (gains), net, (viii) convertible notes and warrants issuance cost, (ix) net loss/ (income) attributable to noncontrolling interests, (x) share of losses/ (income) from an equity investee, (xi) cost related to new business setup or acquisitions, (xii) cost related to filing of Form F-3, and (xiii) non-cash provision, if any. We will disclose more details on the reconciliations of non-GAAP financial measures to comparable U.S. GAAP financial measures when we release the actual results for the fourth quarter and the year ended December 31, 2019.

  The Company believes that adjusted EBITDA helps identify underlying trends in the Company’s business that could otherwise be distorted by the effect of the expenses and gains that the Company includes in net income (loss). The Company believes that adjusted EBITDA provides useful information about the Company’s operating results, enhances the overall understanding of the Company’s past performance and future prospects and allows for greater visibility with respect to key metrics used by the Company’s management in its financial and operational decision-making.

  Adjusted EBITDA should not be considered in isolation or construed as an alternative to net income (loss) or any other measure of performance or as an indicator of the Company’s operating performance. Investors are encouraged to review the historical non-GAAP financial measures to the most directly comparable GAAP measures. Adjusted EBITDA presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to the Company’s data. The Company encourages investors and others to review the Company’s financial information in its entirety and not rely on a single financial measure.

  Safe Harbor Statement

  This announcement contains forward-looking statements, including those related to the Company’s business strategies, operations and financial performance. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Such statements are based upon management’s current expectations and current market and operating conditions and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s fluctuations in growth; its success in implementing its mobile and new retail strategies, including extending its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross billing recognized as revenue under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favourable contractual terms; market competition, including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology solutions and enterprise solutions; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; ability to integrate and realize synergies from acquisitions, investments or strategic partnership; the duration of the coronavirus outbreak and its potential impact on our business and financial performance; fluctuations in foreign exchange rates; and general economic conditions in Chinaand other jurisdictions where the Company operates; and the regulatory landscape in Chinaand other jurisdictions where the Company operates. Further information regarding these and other risks is included in the Company’s annual report on Form 20-F and other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.